The creative direction for social media campaigns, building a cohesive and lively brand presence online. Designed content that highlighted freshness, mobility, and everyday joy driving engagement through strong visuals and consistent storytelling.
Branding and identity
Websites and digital platforms
Content strategy for social
media
Out of passion for vibrant food branding, fresh storytelling, and capturing the joy of everyday moments - and the pride of fueling a lively brand presence for 9834 Fruit Truck.
01. Research & Concept
A burst of fresh inspiration took hold of my creative soul - diving into the essence of ripe fruits, street-side energy, mobility, and pure delight to shape a colorful, approachable identity.
02. Visual & Content Direction
Vitality flowed through every design and post - crafting bold palettes of juicy reds, sunny yellows, and leafy greens, paired with playful typography and mouthwatering compositions full of life and warmth.
03. Production & Delivery
The vision ripened into vibrant social assets — cohesive campaign graphics, engaging stories, and consistent visuals delivered with care and enthusiasm to make 9834 Fruit Truck irresistible and unforgettable.