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Services

Westin

Client

Envato

Role

Branding

Duration

8 March 2025

Brand overview

The Westin Hotels & Resorts is a premier upscale brand within Marriott Bonvoy, dedicated to holistic wellness and rejuvenating luxury hospitality. With over 220 properties worldwide (including key India locations like The Westin Kolkata Rajarhat), Westin empowers travelers to be their best through signature experiences: the iconic Heavenly Bed® for restorative sleep, WestinWORKOUT® fitness programs, nourishing cuisine, and serene spa rituals.

Out of passion for elevating luxury hospitality, serene wellness storytelling, and crafting experiences that restore body and mind - and the pride of bringing The Westin’s timeless elegance to life through refined digital presence.

01. Research & Concept

A profound calm took hold of my creative soul - immersing in The Westin’s ethos of holistic well-being, restorative sleep, mindful movement, and sophisticated luxury to shape a visual language of tranquility and renewal.

02. Visual & Design Direction

Serenity flowed through every element - designing elegant palettes of soft neutrals, calming blues, warm golds, and subtle textures, paired with graceful typography and harmonious compositions that evoke peace, balance, and premium sophistication across digital touchpoints.

03. Production & Delivery

The vision unfolded in polished executions - cohesive branding assets, wellness-inspired digital content, and unified social campaigns delivered with precision and care to inspire guests to rise renewed at The Westin.

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